Founded in 2014 by the college's Association of Student Entrepreneurs (ASE), the Beans 2 Brew (B2B) coffee shop in Peacock Hall has quickly become a favorite campus hangout. In 2016, ASE, in accordance with all policies established by Appalachian's general counsel, campus activities, business affairs, and business administrators, stepped up their business. B2B offers entrepreneurial student education, all while maintaining its reputation as an excellent cup-of-joe supplier for customers. B2B operates as a rolling two-week fundraiser, involving all academic clubs in the college. Each club performs its unique function in operating the coffee shop (Marketing, Accounting, Supply Chain, Management, etc.) and receives a distribution of profits. Created as part of the 2015 Peacock Hall re-modernization project, the coffee shop features a multi-purpose counter and kitchen space that, in 2015, enabled the students to sell more than 18,000 cups of coffee to students, faculty and community members. The B2B reorganization and the networking taking place in Peacock Hall's Broyhill Commons, both on a daily basis and through the shop operations, are an example of how the Walker College is a leader in innovative, life-changing, and experiential undergraduate and graduate business education. The collaboration is coordinated by the Transportation Insight Center for Entrepreneurship, housed in the college. Learn more about TICFE initiatives.