" Fascinated by accuracy, essentiality and aesthetic, a clear vision is certainly what best caracterises Serge Rusak. His work tends to translate user insights and emerging trends into innovative human experiences supported by visual iconic products. With his creactive approach to design based on an intuitive and emotional level, he has a very clear vision and precise understanding of the inner qualities a product needs to have. He is also the type of designer that pays attention to every little detail of a project in order to make the best overall product. " Alain Gilles - Designer