Zack Group is a marketing consultant specializing in the creation and revitalization of brand identities and package designs. Zack Group was started in 2002 by Jeff Zack, an established Creative Director with over 20 years experience in product branding and package design. Zack Group has a tremendous amount of experience in developing design solutions for a variety of consumer product categories for national and global brands. The design team prides itself on its ability to develop innovative and proprietary design solutions having honed their skill set working with clients such as Nestle, Novartis, Pinnacle Foods, Kraft, Pfizer, Kellogg's and Sony. The added value of engaging with Zack Group is their problem solving abilities drawn from using strategically relevant design tools that facilitate the decision making process.