Forlong Holdings, founded in 1998, has been committed to the corporate philosophy of “integrity leads to trust, while wealth leads to progress”. It embraces a global view, deploys all over China, and has developed into a conglomerate comprised of urban operation, commerce, hotel, finance, energy, media and education. It actively follows national strategy, practice according to a global strategy while oriented in urban operation, gold mining, culture and tourism, and hotel operation. Positioning as the “first new urban operator and brand service provider”, Forlong Holdings integrates land resources to enhance regional value through capital utilization, project operation and industrial input during city-town construction, and has developed in Beijing, Tianjin, Shenzhen, Hebei, Shanxi, Sichuan, Guizhou and Hainan, etc, aiming at a urban operation system in China. Sticking to the strategy of industrial diversification, Forlong has always been visionary of the economic trend in China. In 2007, Forlong took the lead in new city-town construction when this industry was mostly void in China. In 2014, Forlong Holdings registered its brand as a urban operator and a brand service provider——the first registration acknowledged at the national level. In May, 2017, Forlong first proposed Snow Town in China White Paper, and took the lead in exploring how to operate a snow town in all seasons. It sets up a new standard for a healthy and ordered development of the industry and provides an orientation for new town operation and brand service in China. During 20 years of development, Forlong Holdings has been seeking progress actively. It takes a global vision and a progress sight into the future. Forlong Holdings is committed to the principle of integrity and devoted to the creation of top-grade corporate reputation and brand value, marching towards a sustainable development in a steady way.