Community Financial Resources connects low- income and financially vulnerable families with consumer-friendly banking tools that help them build wealth. How? -- by sourcing or developing market-changing financial products that offer better choices than unscrupulous alternative financial providers and high fee bank accounts. We and our partner financial institutions leverage cost-saving technology to introduce creative products and lower prices that increase value for consumers. These best-practice services also offer real competition to banks and alternative financial providers, pushing them to better serve low-income communities. Wrap-around Consumer Education Money management skills are essential to poverty alleviation. We build financial products into a financial education program designed to incent participants to work with financial coaches. Participants are rewarded for demonstrating beneficial financial behaviors, such as direct depositing pay and benefits, automating bill payments, saving, and improving their creditworthiness. Transformative Banking CFR is unique in the field of poverty alleviation. With a staff composed of banking industry insiders and social activists, we focus on serial product innovation and consumer awareness. While banking institutions talk about moving the unbanked into mainstream banking, CFR initiates financial service innovations engineered to satisfy the needs of low-income and immigrant families—transforming banking from a market-driven commodity into a human service. Follows us on Twitter https://twitter.com/CmntyFnclRsrcs