WineTrails Online is a directory services website specifically aimed at the UK, European, Asian and American markets. It is intended to be a fountain of information which provides the prospective visitor to South Australia, information about the region which will enable them to have a better experience of everything the Festival State offers. There is currently very little offered online to markets outside Australia which communicates not only the heritage and culture of South Australia but also provides the user a much deeper understanding about what a fantastic experience South Australia really is.