FinPsy® LLC is a San Francisco based consultancy that provides behavioral and psychological expertise to financial and investment decision-makers. The company helps professionals and companies integrate state-of-the art behavioral knowledge into their decisions, products, and systems. Its target audience includes FinTech companies, investment companies, banks, hedge funds, mutual funds, money management firms, family offices, financial advisors, wealth managers, trading institutions, individual traders, investors, and other financial decision makers. FinPsy® LLC integrates behavioral expertise into financial and investment contexts. The company is specialized in behavioral product consulting, behavioral assessment development, customer research, surveys, crowd sourced behavioral data gathering and analysis, executive coaching and executive seminars.