JeepersDen was created by Ricky Artes. His idea is to provide fellow Jeep owners with a comfortable and friendly place to shop. He believes in offering customers the opportunity to shop for items at a reasonable price, in a good atmosphere, and with a knowledgeable staff. Honesty is very important to us at JeepersDen. We would rather lose a sale than to sell a part or accessory that a customer would not be happy with. We will not sell an item that we would not run on our own Jeeps. We realize that customers will shop around. In fact, we encourage this, and would like to hear about our customers experiences from other vendors. We will always try to match a price if possible. That said; please understand that not all companies buy at the same wholesale rate and some get better prices than others. If we cannot match another vendor's advertised price, we'll tell you. Our promise to you is to offer you the best combination of service and price so that you can make informed decisions on your product purchases.