No business can afford to ignore the rapid growth in Australia’s culturally and linguistically diverse (CALD) communities. But few organisations can quantify the role of cultural background in their business. OriginsInfo provides you with evidence of the cultural dimensions of customers, their behaviour, and the markets from which they are drawn. Similarly, you can measure workplace cultural diversity across your employees, and how it is manifest in dimensions such as role, department, tenure and seniority. Through software and data licensing, and consulting services, we facilitate insight about the appeal and reach of products and services across these rapidly emerging market segments. And, with the option of real-time coding, we can also enable instant deployment of evidence-based actions and messages, leading to better outcomes for your business and your customers. See more detail at https://www.originsinfo.com.au/measuring-cultural-diversity/origins-products-and-services/ Our methodology, using name analysis and Enhanced Neighbourhood Insight, gives you the choice of in-source or out-source, batch or real-time, to enhance your data and understand the cultural dimensions of individual behaviour and engagement. Origins coding provides clients with insight that supports strategic planning and more informed customer and employee engagement. For more information, please visit our website at https://originsinfo.com.au, Michael Dove’s LinkedIn personal page www.linkedin.com/in/michaeldove8, or contact Michael Dove personally on michael@originsinfo.com.au or +61 418 359 711.