The Scarlett Hotel Group offers a fresh new approach to hospitality management. Drawing upon decades of experience in leadership, management, and development, Scarlett Hotel Group focuses on emphasizing the team member experience first and foremost. By being completely focused on the needs of the team members, this translates into first class customer service, which in turn grows profitability organically. The founders of SHG are well respected within the hotel industry and pride themselves on this esteemed reputation. The founders of Scarlett Hotel Group are well respected within the hotel industry and pride themselves on this esteemed reputation.