InVizible is a New York based creative agency specializing in the launch and expansion of new brands to(and from) the Chinese market. Our team is comprised of bi-cultural creative minds and market experts comfortable and proficient in both Chinese and American culture. We are deeply immersed in the Chinese music, art, fashion, and lifestyle scenes. On an everyday basis, we traverse the ever-evolving Chinese media landscape, and are communicating with the multicultural millennials of China, 24-7. We understand how they share information, what types of ideas inspire them, and why they choose one item over another. WHAT WE DO is NOT the translation of marketing materials into Chinese. We relate your brand to the Chinese market by extracting your most impactful story and seamlessly weaving in your brand’s identity. HOW WE DO it is NOT by sending out press releases to Chinese media. We provide custom-built solutions, through online and offline channels. We benchmark our work not only on # of impressions and clicks. We, like a true partner in business, measure KPI by sales and profit. WHO WE ARE is NOT a traditional PR agency. We are your guide to the Chinese Market and portal for understanding how to execute business by means of cultural coherence, storytelling, media outreach, and product distribution. Due to our team’s bi-cultural DNA and presence in New York and China, we understand you both at home and away.