John Waters helps business owners--large and small--improve their cash flow, reduce their costs, and work more efficiently. His goal in every endeavor: discover how to better lead their organization towards more consistent sales, team performance leading to higher profitability. That means more vacations, more time for family. John has over three decades of Strategic Business Development with proven results. What’s more, he has first-hand experience here in AZ successfully growing 9 different businesses and had helped hundreds of business owners and clients overcome the challenges entrepreneurs. John himself has been in the corporate world and chose to pursue his passion of helping entrepreneurs improve their business and life as a business owner. He stepped-down from his lucrative CEO position with Creative Environments Design & Landscape, Inc. A company where he lead a team that grew the business from $7.5 Million to $42 Million in just 7 years time. John’s team was instrumental in name branding and in developing an exclusive relationship with Home Depot for the entire state of Arizona. Consistent performance is John's hallmark. Implementing strict cost controls, fanatical forecasting, unique marketing and keenly focusing on improving sales are a result of programs he developed from his days as a CEO and through strategic partnerships he forged with his clients. The culmination is amply called “profit by design … not by accident”. Simply put, John knows what it's like to make tough decisions during recessionary cycles which ensure profitability, provide a bedrock of successful survival, and to reinvent businesses in this new economy. His clients praise, “he provides hope with a plan and he gets results”. A Certified Business Coach, John is passionate about transforming the lives of small to medium business owners through the success of their business and their personal lives--providing an unconditional guarantee for his services.