Tooco is a new company of creative tv formats specializing in game shows and entertainment, directed by Aurélien Lipiansky. Earlier, Aurélien was in charge of creation at FremantleMedia France during 3 years. and before that, managing director of Brainbox, french creation company associated with Talpa (including creation of the game show « Divided », went on air in more than 20 countries , « Let’s go shopping », etc.)