Mall91 is India's first vernacular social commerce platform built specifically for the next 400M users coming online. Through an innovative technology platform which combines live videos based shopping, local language voice recognition based catalog discovery and Whatsapp like chat/messaging based checkouts, Mall91 has reached to 2000+ Tier 2/3/4 towns/villages of India and creating a new massive market by enabling Bharat users to perform their life's 1st ecommerce transaction. Its unique approach of offering additional high engagement, high frequency use cases around social gaming, entertainment, content, payments is resulting in becoming a daily first screen app for the next 400M users.