AI and machine learning as part of the larger data science and data engineering field are creating the new wave of strategic and operational value. BrightBlue is focused on three areas: sourcing of rich first party data, AI-led decision support systems to optimize advertising & marketing decisions, and industry-specific opportunities in the financial, telecoms and heavy-industries. BrightBlue’s leadership team has over 30 years of international large company experience and with global blue-chip customers.