We are members of the Direct Marketing Association (DMA) www.data-baby.co.uk 01924 802220 INTRODUCTION At data baby, we are passionate about data driven direct marketing. As experts in our field, we offer a fresh approach to consumer marketing data, whether it be planning a full scale telephone acquisition campaign, online lead generation data, direct mail shots, or even a simple, single email campaign, we work with our clients to offer a bespoke service to achieve the perfect campaign and we pride ourselves on our unique campaign management strategy and open book planning, that provides unbiased visibility of the market and the potential suppliers available. OUR EXPERIENCE Our experience, client side, as an agency and generator of consumer data, means that we can analyse acquisition campaigns from all angles, ensuring that our clients harness their campaign's potential and maximize on their ROI. In addition to campaign planning, we also offer our own data! Managed lists, telephone lead generation, and online lead generation, Data Baby manage the data spend for client campaigns such as the National Deaf Children’s Society, Dogs Trust, British Red Cross - to name but a few. ACCREDITATIONS We pride ourselves on our industry compliance. Being accredited members of the Direct Marketing Association (DMA) as well as being registered with the ICO. (Data owners and users are required by law to be registered with the Information Commissioner’s Office). This registration must be renewed each year at which point a declaration is made as to the purpose of holding the personal data, and a stated intent and commitment, to understand and adhere to the legislation enshrined in THE DATA PROTECTION ACT 1998.