Celebrating 125 years of watchmaking in 2020! Winner: Watch Brand of the Year 2019, Retail Jeweller UK Jewellery Awards 2019. From humble beginnings in a small workshop in the Swiss town of La Chaux-de-Fonds to achieving super brand status, Rotary Watches possesses a unique and vibrant history over the course of its 124 years. Now based in Clerkenwell London, Rotary has maintained its worldwide reputation as an icon in British design and watch making excellence, striving always to deliver unparalleled quality timepieces at an exceptional price.