Don't let your marketing message get lost in translation! You have the winning, high-impact marketing message, now you need to re-create it in Mandarin. You need to go beyond the written word and create a reaction. Instead of direct word for word translation, you need TransCreation that ensures your text will: 1. Trigger an action from the reader 2. Stand out in the localised context for which it is intended 3. Ensure that ideas, concepts and "feel" of your original text are not lost 4. Bring it inline with your brand values 5. In-tune with the culture sensitivities of the target market Traditional translation aims to say the same thing in another language. TransCreation aims to trigger the same emotional reaction in another language.