Our why: • We believe that everyone has the right to be protected from non-accredited coaches, mentors and training providers • We believe that every coach, mentor and coach/mentor training provider must be accredited in order to practice • We believe in challenging the status quo and the taken-for-granted assumptions that surround our industry • We believe our accreditation levels improve the industry standard that everyone should expect • Our sole focus is making everyone aware of the importance of accreditation Our Purpose • We provide accreditation to enable practitioners to demonstrate they have the highest levels of professional standards in the industry • We are committed to supporting training providers and helping with the on-going education of practitioners personally and professionally, though a structured CPD programme • We are an independent, inclusive organisation, open to exploring strategic alliances as well as adopting new ideas and practices that benefit everyone Our vision: To be recognised as the leading accreditation body for professional coaches and mentors, training providers, and corporations with in-house coaching and mentoring teams. Our mission: We increase public confidence and raise industry standards by enforcing a vigorous accreditation process that ensures the quality of professional coaches & mentors.