PICTURA, THE BRAND Founded in Sweden in 1969, Pictura's humble beginnings were the vision of one man - Erik Arpi. Over the years our range has grown and diversified. Although our products and styles have evolved, our commitment to superior quality - in artwork, design, production and customer service - has never waivered. Now, over three decades later, we continue to enjoy success, but are ever aware that our success is due solely to our dedicated customers. We will continue to provide you with innovative product, experienced and efficient service, and the quality you have come to expect. OUR MISSION Pictura seeks to provide retail establishments with unique, quality products and true customer service. We want our greeting cards and gifts to be known and valued for their exceptional design, as well as their popularity among consumers. We design products to provide consumers with the maximum value for their investment. Our ongoing commitment is to developing superior products that meet the current demands of today's market. DESIGN & ARTWORK In today's market, the emphasis is on individuality... the ability to offer your customer something unique, something they cannot find everywhere. Our acute attention to detail has become our trademark. Starting with our family of unparalleled artists, to innovative refinements and finishes, Pictura continues to produce designs unequalled by any. Superior design, unsurpassed quality, artwork beyond compare... all designed in America.