Baron Bishop Parfums, a fragrant adventure shared by a mother, Mary Heidrich, and son, Laszlo Etro. The project begins with The Milano Collection. Five oil-based unisex fragrances crafted as an homage to architectural features that represent the identity of the city – the history (Archetype), the aesthetic appeal (Huile de Silence), the people (Sonder), the arts (Tempo Rubato) and the future (Vertical). The Collection is born through the collaboration with four master perfumers: Natalie Lorson, Ilias Ermenidis, Fabrice Pellegrin and Marie Salamagne. Hop in, buckle up and let’s hit the road towards new aromatic destinations. New city collection in the making.