theLuP theWho… We are professionals with a unique approach to marketing and creative business solutions. theWhy… this name? Once we had a conversation about branding, designing products, selling and distributing them. We were analyzing the work that each one of us has done over the years. We realized that one element was missing to close the “circle”: Product, Place, Price, Promotion. theWhat… do we do? We distill a vision into a product story to help develop the various aspects of your brand. We are the storytellers who will develop the story of your brand. theHow… do we operate? A product is more than an idea, it’s more than a website, and it’s more than a transaction or list of functionalities. We are product storytellers, we think about the whole, we see the big picture. Leading with a Unique P.