Our vision is to amplify the Mallee as a destination of discovery for visitors and our community, activating 42,000 kilometres of the landscape into an thriving creative economy. The creatives who live in the Mallee are a diverse range of people and cultures who have an unlimited supply of talents and stories to share. They are the connectors to our community, together we craft unforgettable moments for our audiences, activating new environments through art, music and entertainment to form an inspiring narrative of curiosity and awe. Supporting our vast creative community is at the heart of what we do, where we create foundations for artistic exploration and growth, through workshops, outback residences and mentoring. We stimulate the Mallee’s economy by developing a range of sustainable programming that reinvests in the well being of our community and local businesses. Our initiatives and events such as the SemiArid Festivals and the Mildura Writers Festival not only provide opportunities for our communities to access the arts, but also attracts tourists and creates local employment for future growth within our region.