Operated by Effie Worldwide, the Effie Effectiveness Bootcamp equips future marketing leaders with the fundamentals of achieving effective marketing. The Bootcamp starts with a four-day learning immersive, or a six-day virtual workshop, where participants receive training in Effie's framework for marketing effectiveness, moderated by facilitators with global experience. The workshop includes influential guest speakers, case study analysis, collaborative exercises that encourage cross-industry peer learning, and networking. The second half of the Bootcamp takes the learning further with an independent case project relevant to the participant's business, supported by a mentor network of senior marketing leaders. Upon successful completion of both parts of the program, candidates earn a globally recognized Effie Effectiveness Certificate.