The Peg Authentic Brand is Winnipeg's premiere streetwear and lifestyle brand. Influenced by our roots in streetwear, fashion and action sports, we exist with the belief that everything is in the details, to own your creativity, and to design clothing that represents our home city of Winnipeg. The Peg Authentic was built out of the need to design clothing and accessories that represented the city with style, function, details, and quality like no other. We are known for unique collaborations and product offerings, working with the best local and international brands including New Era Hat Company, Bridge Drive-In and Keener Jerseys. Beginning with local pop up shops and through consignment at Winnipeg's iconic The Urban Bakery (TUB) in 2014, with e-commerce officially launching in 2015, the brand has continued to evolve and grow primary through word of mouth amongst the Winnipeg community and beyond. Our Flagship Store opened in September 2017 and is located at 807 Corydon, Avenue in Winnipeg, Manitoba. Since 2013 in collaboration with Vancity Original Brand.