Brian has gained a great deal of valuable information through education, collaboration, observations, and personal experience over the past 20 years. He has taken his experience and narrowed them down to the 5 Steps Simple Steps to maximize what you are looking to accomplish. How well you understand and follow these steps will determine your success when you decide to ”B.R.A.I.D. Your Brand!” Whether social media, community engagement, eCommerce, TV, radio, direct mail, or any other medium, marketing is like a rope, it becomes stronger when braided with one other and BRAID it! does just that.