The National Zero Waste Council is a leadership initiative of Metro Vancouver, bringing together governments, businesses and non-government organizations to advance waste prevention in Canada and the transition to a circular economy. A focus on waste prevention and on cross-sector collaboration uniquely positions the Council as an agent of change in Canada - driving innovation in the design, production and use of goods in support of a circular economy. By taking action on the factors that drive waste generation the Council is supporting a high quality of life, environmental sustainability and economy prosperity while consuming fewer resources and less energy. Founded by Metro Vancouver in collaboration with the Federation of Canadian Municipalities in 2013, the Council has united, among others, six of Canada's largest metropolitan regions – Metro Vancouver, Toronto, Montreal, Halifax, Calgary and Edmonton – with key business and government leaders, academia and non-profit organizations in a call for national action and systems change to address waste generation.