The power of the promotional product (ie ad specialty, giveaway, branded gear, tschotke, etc) is so underrated. It’s unfortunate because branded merchandise is quite possibly the most powerful advertising tool of them all. The problem with the poor under-appreciated promo product is ‘perception’. There are just too many people out there selling ‘The Factory Special of the Week’ – regardless of its fit within the brand or campaign message. This misplaced ad medium then creates a perception of “useless, wasted ad dollars but a necessary evil since customers, potential customers, employees, etc. expect to receive something”. The branded merchandise piece of your whole advertising puzzle, should fit seamlessly, regardless of budget. And that’s what we do… We are here to change the image of an industry! It may be a big feat, but we are up for the challenge.