A visionary brand projected into the future that interprets people and professionals’ demands with a special focus on innovation. A brand made in Italy in which every single detail gives beauty and well- being to the hair in the name of a new code of beauty. Lab of beauty Our products reflect innovation, rigor and style in very detail. Easy to use with a great, final result. We have a single focus: enhance the hairstylists’ professionalism around the world. How? Transferring concepts, methods and contemporary fashion in an essential and concrete way. In order to grant a technical and stylistic education, always attentive to the clients’ demands, we have developed a complete educational format: cut, color, hair does and total look classes inspired by international fashion trends. It’s a lab of contents always in motion, a never ending source of ideas inspired by fashion and that following the fashion rhythm. Every 6 months we present our creations/collections fall-winter /summer-spring. The only thing that never changes is the passion for what we do.