Lusus Lab is a technology startup that focuses on the development of consumer branding technology for the future. Our passion lies in the urge to disrupt the current standard of content marketing by marrying up and coming technology such as live streaming, VR and more with marketing strategies. Currently, Lusus Lab is developing Peeqr, a mobile live streaming and sharing tool. Peeqr is a mobile video streaming platform that allows users to stream & record through their mobile devices which is then served to both mobile apps and websites. Users are allowed to create annotations and serve them on their stream as a form of information or marketing. It is the only live video streaming platform that allows viewers to choose their own angles while watching streams, almost as if they were there themselves. The video sharing platform uses mobile streaming as the main source of content creation. The platform aims to provide organizations the opportunity to use streaming as a form of marketing, and individuals as a form of presentation and sharing. Currently, Peeqr’s development has been ongoing since July 2015. Prototype is already ready for testing for iOS and Android, with downstream on a website.