Capitalising on your athletic talent is far more than a Contract Negotiation... There was once a time where a sports agent’s main role was to negotiate the best contract deal. That time is now over. In the age where every athlete has a brand off the field of play, there is so much more to fully leveraging your athletic talent during the short window of opportunity you have. But for most athletes, their representation is stuck in the dark ages making empty promises about brand endorsements they can’t conceptualise, let alone realise. Unless you evolve into a marquee player, you’re an afterthought, not the focus. And while contract negotiations form a critical part of the process, it doesn’t start and end with a signature and handshake every few years. Our 360° Sports Management services leverage athletic talent from every angle to enhance an athlete’s career. We do this by focusing on maximising an athlete’s physical performance, demonstrating value at contract time, executing on the most beneficial endorsements deals, building brand equity with community outreach, partnering with non-profit organisations that share common values, and creating wealth that leaves a legacy once their career in sport is over.