Loki wine is a modern wine Merchant based in the historic Great Western Arcade in Birmingham City Centre. What is different about Loki is that people can sample up to 24 wines by the glass at any time. This is made possible by their state-of-the-art tasting machines that preserve the wine using argon. Loki is also a leading specialist in Boutique wineries, and has many exclusive lines for the Midlands, including a number of English wines. In the 'Tasting House' area of Loki customers can enjoy a glass (or bottle) of wine in a relaxed surroundings. At the heart of the business is the idea that wine should be relaxed and easy-going.