300 PAGES OF VALUABLE INFORMATION 100 PRACTICAL STEPS 40 YEARS OF COMBINED EXPERIENCE 20 IN-DEPTH RESEARCHES It is people who do business with each other, not companies. So, this book is meant primarily for people who want to grow the sales, profit and value of their company with the help of personal branding of themselves, their employees and the company’s general manager. A strong personal brand helps you to stand out and find customers in whatever field – be it the selling of training courses, business counselling, real estate, B2B sales and export, politics, cooking, personal training, beauty services, designing web pages, training dogs or something completely different that you want to focus on in the future. Social media has given us all equal opportunities, but the conscious use of these opportunities and of their potential is in our own hands. The purpose of this book is to help you understand your personal brand in its entirety. We will help you create a clear vision of in which direction and why to move. We will draw up a specific action plan for your personal brand so that you can achieve as well as to measure your goals. This easy step-by-step approach will help you to think through and create your own ideal personal brand, and once that has been done, to also package it attractively and market it effectively.