Redfish Design Leadership: Founded in 2009 merging User-centered design solutions with a strong understanding of applied anthropometric and product semeiotics tied to brand recognition providing dynamic design leadership, delivering state of the art design solutions. Redfish is a full service product development firm, committed to building loyal long-lasting clients by developing identifiable opportunities for innovation that resonates with consumer needs. Close examination of user behaviors makes it possible to develop products that directly answer user needs. By observing and analyzing social patterns, redfish achieve innovative solutions that tie the user emotionally to the product and appeal to the user on a visceral level. Redfish transforms concepts into workable and profitable realities, designing and directing high-impact strategic plans.