We started with the idea that not all vodka needs to be 40% alcohol volume. So we created BODY to redefine the drinking experience. We chose to lead with taste over alcohol quantity and create the cleanest, smoothest vodka that is 25% less alcohol than the standard offerings. A product that can replace your 80 proof vodka cocktails so you can enjoy the drinks you love at a better taste and without having to pay (heavy) consequences the next day. We're all about owning your night, not having your night own you.