Insight & Action is an advisory firm that specialises in the challenges of building future proof Data Driven businesses. Clichéd as it sounds data is now the life blood of every organisation. Whether their genesis is bricks and mortar or the digital world. Data is a key business asset that has to cared for in order for that asset to drive value. Value will and is being driven by businesses that can gather, analyse and action on data at a frequency that is right for their business. Organisational, technical infrastructures and people strategies are all necessary for successful customer outcomes.