3DNA is building the technology rails for the next generation of digitally native eyewear brands, up and coming designers, innovative retailers, and forward thinking manufacturers. Our ecosystem simplifies the eyewear creation process - from concept to design to production - enabling us to sustainably deliver products on-demand, solving the inventory and fit problems associated with stock eyewear. 3DNA technology enables physical retailers to survive and thrive with a new personalized experience combining optical expertise, creativity and a human touch. Traditional luxury eyewear materials are rendered with high technical precision, producing eyewear that exceeds expectations. Guided by a personal and human touch; our network of the top opticians and frame designers invites you to collaboration and design participation to realize your perfect personalized image, in eyewear. Brands and designers can rapidly innovate and go-to-market without the overhead costs of physical inventory and logistics and distribution of the legacy inventory based business models. 3DNA is _the_ new eyewear experience. Create your unique vision, make a memory, and bring something beautiful, into this world.