Sunglasses + Smiles is the creative work of art director and designer Chris D’Acunto and partners structured around the focus of fun. The creative process can be a messy and tumultuous experience. To inject a sense of fun, play, and light heartedness can release ideas and concepts that may have been buried in fear of ridicule or rejection. Allowing oneself to make mistakes, learn, and take chances can lead to creative solutions that were completely inconceivable at the beginning.