ReachSmart Interactive Inc. serves its clients by generating online leads and customers on a pay-for-performance basis. We do this by developing proprietary online promotions and managing all stages of media buying including Planning, Execution and Measurement. ReachSmart delivered over 20 million new leads and customers for over 200 clients last year. Clients pay only for performance after their target consumer action (lead or sale) is delivered. This allows precise management of ROI objectives and creates a no-risk media budget deployment. Reachsmart Interactive India Pvt. Ltd. is a wholly owned subsidiary of Reachsmart Interactive Inc. and provides software development and IT support to the parent company.