Marketing Exchanges Review is a new international digital magazine, dealing with concrete cases of applied marketing, in the most different sectors and from different angles. Its scope is to give voice to those real experiences lived by managers, business consultants, teachers, researchers (but also new graduates with interesting research works), representing both successes and failures, in any case useful circulate knowledge and grew awareness within the discipline. The aim is to encourage exchanges, and cross-fertilisation of practices and skills, to allow marketeers and all those involved by the discipline to get in touch with everyday experiences, different from their own. Published twice a year in Italian and English, the magazine will host international contributions, interviews, reports on local experiences of different and peculiar markets and realities, no matter the segment or the focus. Marketing Exchanges Review aims at telling the stories of what has been done or is being done in whatever area of marketing, but is not interested in abstract theories or laboratory cases not proven in the real. The contributions are related to facts and events, to initiatives and paths taken or in progress, and if theoretical elements are implied, they will be related to actual action in the field.