#GRIDLIFE is a one-of-a-kind motorsports festival that celebrates the full spectrum of car culture, and packages it up in a festival environment where good music and good times bring everyone together with high-fives and high-revs. Over five years we have crafted an experience that attracts the young “car curious” audience, removes barriers to entry, and converts them to motorsports enthusiasts. We’re dispelling the myth that, “The youth doesn’t care about motorsports”, because they do. You just need to make it accessible, shareable and fun.