At Yonder, our purpose is in our name. We exist to help our clients go further. Yonder is a business consultancy that blends insight, strategy and imagination to help clients unlock opportunity and deliver business impact. Launched in October 2020, Yonder brings together the expertise of four specialist businesses; the award-winning research and consultancy of Populus, the state-of-the-art data capture of Populus Data Solutions, the brand and business strategy of BrandCap, and the insight-led innovation of Decidedly. It’s the power of this specialist expertise, combined together in one team, that creates the momentum businesses need to achieve long-term success today. Yonder was specifically created to meet this need. Our teams in London, New York and Hong Kong deliver customer-driven business success by helping clients to understand reality, define opportunity and create impact. They have deep expertise across sectors and geographies and work with clients from Amazon to BT, Oriental Bank to Radisson Hotels and Formula 1 to the Premier League. Find out more at https://yonderconsulting.com