It began in 1999 with an irreverent magazine named, Automatic. What started as a mischievous youth orientated monthly turned into a nationally distributed counter culture powerhouse. We cut our teeth communicating with our readers, building audiences, and creating experiences. Early in 2009 something amazing happened. The great recession rolled through forming a perfect storm that created advertising dust bowl the likes of which the world has never seen. Seemingly overnight, print media budgets were gutted. After the dust settled, it became clear this was the ideal catalyst for us to fulfill our destiny. Our destiny was to build a full service creative agency from our behind the scenes knowledge of advertising, content creation, event production, and brand building. Our special place on earth is to create the right experience and deliver right message for your brand. The previous decade in the magazine business was to become our boot camp, we, in effect, became masters in communicating to people and bringing brands closer to their customers.