The problem with innovation today isn’t discovery — it’s adoption. Overflow helps accelerate the adoption of ideas through strategic story, experience design and creative production. Our multidisciplinary approach keeps story at the center as we create content and experiences to create impact and launch strategies, propel movements and ultimately, shift perceptions. What Is Idea Adoption? Idea adoption is the practice of sharing intentional stories among members of a group over time so that more advantageous ideas are accepted and desired behavior changes follow. How Does It Work? At Overflow, we keep story at the center during every stage of our process. We use strategic story, experience design and creative production to magnify human connection and engage early adopters to spread ideas. Overflow understands the shape of story, the process of behavior change and storytelling across a variety of mediums to get ideas adopted. Overflow is a Certified Women Business Enterprise (WBE).