When did the snack aisle get so stale? Our guess, sometime in 2016. Well, it’s about time we shook things up. You’ll notice we’re not like the other chips, nuts and crackers on the shelf. No fillers. No filters. No artificial ingredients. And nothing that’ll stain your fingers bright orange for the next 12 hours. In a snack aisle that’s full of fakes, we keep things fresh. And in a world of conformity, we do what’s different — that means smashing stereotypes and starting a new status quo where healthy can also mean delicious. Sure, we may offend some folk along the way. That’s okay. If we didn’t, we’d be doing something wrong. So go ahead and follow our lead. Be unconventional. Be unusual. Be unexpected. Be yourself. Be offbeat.