Lantia, the innovative print-on-demand (POD) publisher, digital distributor, bookstore marketing and author crowd-funding platform, is re-writing the rules of publishing supported by a broad portfolio of Ricoh print production solutions. With offices in Seville, Spain, and Houston, Texas (U.S.), the company manages the catalogues of more than four hundred publishers and thousands of authors that become self-publishers. It handles everything from cover design, layout and prepress to POD and e-distribution, and from sales reporting to royalty management. Central to its operational ethos is flexibility in book production. “It was essential for us to improve the book printing process and considerably shorten the time to market, regardless of the number of books,” states Lantia’s Enrique Parrilla, General Manager. He is also the founder of crowdfunding publishing platform Pentian to allow new authors to gain funding for their books, launched by Lantia.