Marketing communications ensure optimal interaction between a customer and your brand. When a website causes confusion, a product or service is difficult to understand, or messaging is out of alignment with the customer segment, this negatively impacts your organization. 45th Parallel Marketing ensures your brand communicates effectively with prospects and customers at every touch point. We believe words are powerful. The right content compels your customers and prospects to act. It tells your brand story. It sets communicates your brand style and tone of voice. It gives context to what you do and why you do it.