Apricity Consulting is dedicated to advising corporations, broadcasters, non-profit organisations and content owners on the effective management of their sound and audiovisual (AV) archives (media content collections, associated information and digital assets). It also assists with the preservation and care of collections to add business value and to preserve legacies and histories. Apricity Consulting collaborates with an extensive network of AV archiving, audio, and media information experts to draw on for knowledge-sharing and training programmes. They provide advice to clients on effectively managing the various components of their holdings/collections, including digitising content and ensuring the digital content is properly preserved, discoverable, accessible and usable.