NOOM, is a mobile phone app that allows people to treat their friends to gifts like drinks, coffee, lunch, and other favorite eats and treats by using their phone. For the 30 second intro watch this video: www.bit.ly/NOOMvideo. Users send gifts called NOOMs in three categories: Treats, Beer, and Bar & Bites. A NOOM works like an open-ended gift certificate and is flexible within its category. A user can redeem their Treat NOOM for any cupcake at a bakery or a coffee at a cafe, depending on their preferences. We partner with local merchants, here's what they have to say: www.bit.ly/NOOMtestimonial Download our iPhone app at www.bit.ly/getNOOM or view our mobile web app at www.NOOM.me from any smartphone