We are an award winning market research agency specialising in international B2B insight. We provide real value and strategic direction, enabling clients to grow, develop into new markets, differentiate their offering from competitors and achieve a greater return on investment. Using 2Europe international market research improves the likelihood of business success, reduces the risk of making inappropriate business decisions, safeguards investments and improves competitive positions. By using a combination of industry sector and subject matter expertise, as well as technical and commercial understanding, we give our clients strategic direction to help them grow and compete. For the past twenty years, we have supported our clients with bespoke market insight across EMEA, APAC and North & Central America. We have also supported clients looking to establish themselves in new markets such as Africa and South America. The key marketing research subjects in which we work are: - New product development - Market development (market entry and market penetration) - Sales channel / retail development - Market and sales potential - Market segmentation - Pricing strategy - Decision processes - Competitive analysis and positioning - Marketing mix strategy development - Satisfaction: - Customer satisfaction - Customer loyalty - Lost business analysis - Employee satisfaction, employee motivation, employee retention - Sales channel satisfaction and performance Branding: - Brand awareness tracking - Brand equity development and measurement - Brand identity - Brand positioning - Brand loyalty - Brand marketing strategy - Creative development Particular expertise is applied to the following industry sectors: - Automotive - Technology - Engineering - Not for profit -Health care - Finance - Building and construction - Business to business - Business to consumer